Using an email tracking service should be on the list of tools for any Internet marketer about to begin an email marketing campaign. An invaluable tool, it allows for better customization by determining which emails are getting the best responses. This saves time and wasted effort on promotions and incentives that aren’t working and allows […]
Month: November 2020
Managing a mailing list is an effective way to allow clients to receive regular updates, news, and promotions that may be happening with your business. While traditional lists have typically been very static (a set amount of people are sent a predefined e-mail), more recent advancements in targeting technology allow for customized lists to be […]
One of the most critical aspects of an e-mail campaign is the deliverability. Email marketing deliverability helps you determine if a campaign suffered performance issues due to the fact that e-mails were not read or delivered to people, or if the content itself was poor. For example, consider the following two case scenarios: campaign A […]
Email marketing is a new and modern way of marketing now that emails have become an important part of our day-to-day lives. Almost everyone has an email account somewhere, whether it’s with Hotmail, Yahoo or whoever else. We can browse emails through our smart phones, laptops and desktop computers (PC’s) and any email marketing messages […]