Is your inbox bursting with emails, your calendar crammed with meetings, and your schedule full of deadlines? Do you feel like no matter how long or hard you work, you’re never able to get ahead and complete the important projects that require your attention? While some of these circumstances might be beyond your control, there are steps you […]
Fanatical Prospecting, The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount Recommendation In sales, nothing is more important than prospecting. Yet many salespeople don’t prospect, because the process can be so painful. Now, help is at hand. Former sales superstar […]
The B2B Social Media Book, Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Cohen Recommendation Business-to-business (B2B) firms should establish a platform in social media. Their outlets are perfect for enhancing two vital B2B building blocks: defining prospects and establishing relationships. Many […]
Customer engagement specialist Étienne Garbugli shows you how to harness email to drive marketing, build a customer base and retain customers for any software-as-service (SaaS) business. Founder of Flagback, HireVoice and Highlights, Étienne Garbugli heads customer engagement at LANDR, a software-as-a-service (SaaS) platform for music-industry clients. He argues that, for a SaaS business, email can be your most effective marketing […]
Life Beyond Email: Chatbot Marketing, Whilst other channels are continuing to deliver diminishing returns, there’s a new medium for marketers to utilize to reach their customers: Chatbots By Matthew Barby Recommendation Chatbots, introduced just a few years ago, have already become familiar tools in customer service, and their capabilities and popularity are only increasing. Marketers […]
Email Marketing by the Numbers, How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level by Chris Baggott and Ali Sales Recommendation E-mail marketing, the electronic descendant of direct mail, has changed the way businesses communicate with customers. The problem is that many marketers misuse it. Enter Chris Baggott, […]