People need to know WHY they should sign up for your newsletters. No, “Signup for our newsletter” isn’t enough. After all, you are asking your potential audience to take an action with you – give you their email address. What are you offering in return? You have to entice contacts to give you their contact information. What […]
Using an email tracking service should be on the list of tools for any Internet marketer about to begin an email marketing campaign. An invaluable tool, it allows for better customization by determining which emails are getting the best responses. This saves time and wasted effort on promotions and incentives that aren’t working and allows […]
Managing a mailing list is an effective way to allow clients to receive regular updates, news, and promotions that may be happening with your business. While traditional lists have typically been very static (a set amount of people are sent a predefined e-mail), more recent advancements in targeting technology allow for customized lists to be […]
One of the most critical aspects of an e-mail campaign is the deliverability. Email marketing deliverability helps you determine if a campaign suffered performance issues due to the fact that e-mails were not read or delivered to people, or if the content itself was poor. For example, consider the following two case scenarios: campaign A […]
Email marketing is a new and modern way of marketing now that emails have become an important part of our day-to-day lives. Almost everyone has an email account somewhere, whether it’s with Hotmail, Yahoo or whoever else. We can browse emails through our smart phones, laptops and desktop computers (PC’s) and any email marketing messages […]
In the USA, Email’s ROI in 2020 was $40.56 (US) for every dollar spent. Even though it has dropped last year, and is projected to drop in 2013, Email ROI is still by far the best ROI you can find. Email marketing is one of the least expensive marketing channels, and according to the DMA, […]
Omnistar Mailer has been around for several years now and it has grown into a robust subscription manager and mailer, including most if not all, of the features you’d expect from the industrial strength self-hosted mailers. From the uncluttered interface to the clean statistics and charts, Omnistar’s mailer is a serious contended to it’s more […]
A self hosted solution with nearly a decade of development, Interspire’s Email Marketer is a powerful robust solution for lists of any size, or complexity. If you are serious about list management, timed autoresponders, and seemless newsletter mail outs, while being knowledgeable enough to host a solution yourself, this is the product for you. I first started using […]
GetResponse is a feature-rich and mature email marketing solution, fully scalable and very capable of handling small and very large lists (1 million+). For over 10 years now, it has provided regular feature updates, and expert support for creating and managing email and video marketing campaigns, newsletters, and autoresponders. First let me say GetResponse only barely edges […]
AWeber is one of the most popular newsletter / autoresponder services available today. As a hosted solution with a decade’s worth of development behind it, it is a very powerful tool with a large community of power users to draw experience from. Because AWeber is a hosted solution from a well-known vendor the likelihood of your […]