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Email Marketing

Benefit of Using Email Autoresponder

An email autoresponder is a powerful tool that can benefit your business in many ways. It can help you stay in touch with your customers, build relationships, and even increase sales. In this blog post, we’ll take a look at the different benefits of using an email autoresponder for your business. We’ll also cover some […]

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Book Summaries Email Marketing

Fanatical Prospecting by Jeb Blount Book Summary

Fanatical Prospecting, The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount Recommendation In sales, nothing is more important than prospecting. Yet many salespeople don’t prospect, because the process can be so painful. Now, help is at hand. Former sales superstar […]

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Book Summaries Email Marketing

The B2B Social Media Book by Kipp Bodnar Book Summary

The B2B Social Media Book, Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Cohen Recommendation Business-to-business (B2B) firms should establish a platform in social media. Their outlets are perfect for enhancing two vital B2B building blocks: defining prospects and establishing relationships. Many […]

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Email Marketing

How Email Became The Most Reviled Communication Experience Ever

How Email Became The Most Reviled Communication Experience Ever, Email wasn’t always a source of fear and loathing. What happened? And what can we do about it – really? by John Pavlus Recommendation Email, tech writer John Pavlus explains, tries to do too many things at once: People use it to manage projects, keep track […]

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Email Marketing

How to Cut Your Email Time in Half

How to Cut Your Email Time in Half, Constantly checking your email is an addiction that’s destroying your productivity. Here’s how to break the habit, by Stephanie Vozza. Recommendation Fast Company contributor Stephanie Vozza offers five tips for managing emails so that you can significantly reduce the time you spend on emails. Keeping these tips in […]

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Book Summaries Email Marketing

The SaaS Email Marketing Playbook By David Meyer Book Summary

Customer engagement specialist Étienne Garbugli shows you how to harness email to drive marketing, build a customer base and retain customers for any software-as-service (SaaS) business. Founder of Flagback, HireVoice and Highlights, Étienne Garbugli heads customer engagement at LANDR, a software-as-a-service (SaaS) platform for music-industry clients. He argues that, for a SaaS business, email can be your most effective marketing […]

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Book Summaries Email Marketing

Life Beyond Email: Chatbot Marketing Book Summary

Life Beyond Email: Chatbot Marketing, Whilst other channels are continuing to deliver diminishing returns, there’s a new medium for marketers to utilize to reach their customers: Chatbots By Matthew Barby Recommendation Chatbots, introduced just a few years ago, have already become familiar tools in customer service, and their capabilities and popularity are only increasing. Marketers […]

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Book Summaries Email Marketing

Email Marketing by the Numbers By Chris Baggott Book Summary

Email Marketing by the Numbers, How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level by Chris Baggott and Ali Sales Recommendation E-mail marketing, the electronic descendant of direct mail, has changed the way businesses communicate with customers. The problem is that many marketers misuse it. Enter Chris Baggott, […]

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Email Marketing

Welcome Email Sequence Template

Day 0 – Welcome! Your free guide is inside! (Introduce yourself, your background, and deliver freebie) Hey there! My name is Lauren, and I’m so excited that you’re here! I first started this business because I was frustrated. I had this beautiful new German Shepherd puppy and I didn’t just want to train him on […]

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Email Marketing

How To Run A Successful B2B Lead Generation Campaign?

Making a footprint in a highly competitive B2B marketing industry is a tough job. For many businesses, generating leads is of primary value in contrast to expanding revenue streams. B2B companies understand that PR and customer loyalty are essentially the basis of a successful B2B enterprise. But how exactly does one stay afloat in the […]